How to avoid the top 10 common pitfalls when launching a recurring member program

From 7 years of experience fine-tuning a recurring membership platform I've learned that to achieve success you'll need to learn how to avoid these critical mistakes:

1. It is not simple
2. It is not customer driven
3. It is not customer managed
4. It is not easy to perceive member value
5. It has no easy renewal or recurring option
6. It is not enticing enough to get immediate action
7. It is not engaging enough to disrupt consumer behavior
8. It does not solve pain points or give real value to members
9. You did not factor in the cost of the membership into your margins
10. You are not tracking success, don't monitor staff, and didn't set goals