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How Do I Get a Shortened Google Review URL from Google Business Profile?

You can generate a short, shareable Google review link directly from your Google Business Profile. These links are ideal for SMS campaigns, email signatures, printed materials, and automated review requests.

Method 1: Get the Review Link from Google Business Profile (Recommended)

  1. Go to https://business.google.com

  2. Select your business location

  3. From the left menu, click Get more reviews
    (or go to HomeGet more reviews)

  4. Click Share review form

Google will generate a shortened review URL, typically in this format:
g.page/r/your-unique-code

This is the cleanest and most professional review link option.


🔗 Method 2: Use the Direct Review URL (Place ID Method)

If you can’t find the review link in the Google interface, you can manually generate one using your Place ID.

URL format:

 
https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID

How to find your Place ID:

  • Use Google’s Place ID Finder

  • Or inspect your business profile page source


📱 Method 3: Use Google’s QR Code

In the same Get more reviews section, Google also provides a QR code that customers can scan to leave a review.

This is ideal for:

  • Front desk signage

  • Receipts

  • In-store marketing materials


👤 What Google Access Level Is Required?

To access and share your Google review link, you must have at least Manager access to the Google Business Profile.

Access Levels Explained:

  • Owner – Full access (including review links, users, and profile deletion)

  • ManagerMinimum required

    • Can get review links

    • Edit business info

    • Respond to reviews

    • View insights

  • Site Manager

    • Website-only access

    • Cannot access review links


🔐 How to Request Access (If Needed)

If you don’t have the required access, the current Owner must invite you:

Google Business Profile → Users → Add Users → Assign “Manager” role

This is common when managing review campaigns for automotive shops or multiple locations.


🚀 Best Practices

  • Use g.page/r/ links for SMS and email campaigns

  • Keep the link saved for automation and templates

  • Pair the link with post-service follow-ups for best review rates