How Do I Get a Shortened Google Review URL from Google Business Profile?
You can generate a short, shareable Google review link directly from your Google Business Profile. These links are ideal for SMS campaigns, email signatures, printed materials, and automated review requests.
✅ Method 1: Get the Review Link from Google Business Profile (Recommended)
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Select your business location
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From the left menu, click Get more reviews
(or go to Home → Get more reviews) -
Click Share review form
Google will generate a shortened review URL, typically in this format:
g.page/r/your-unique-code
This is the cleanest and most professional review link option.
🔗 Method 2: Use the Direct Review URL (Place ID Method)
If you can’t find the review link in the Google interface, you can manually generate one using your Place ID.
URL format:
https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID
How to find your Place ID:
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Use Google’s Place ID Finder
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Or inspect your business profile page source
📱 Method 3: Use Google’s QR Code
In the same Get more reviews section, Google also provides a QR code that customers can scan to leave a review.
This is ideal for:
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Front desk signage
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Receipts
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In-store marketing materials
👤 What Google Access Level Is Required?
To access and share your Google review link, you must have at least Manager access to the Google Business Profile.
Access Levels Explained:
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Owner – Full access (including review links, users, and profile deletion)
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Manager ✅ Minimum required
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Can get review links
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Edit business info
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Respond to reviews
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View insights
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Site Manager ❌
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Website-only access
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Cannot access review links
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🔐 How to Request Access (If Needed)
If you don’t have the required access, the current Owner must invite you:
Google Business Profile → Users → Add Users → Assign “Manager” role
This is common when managing review campaigns for automotive shops or multiple locations.
🚀 Best Practices
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Use g.page/r/ links for SMS and email campaigns
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Keep the link saved for automation and templates
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Pair the link with post-service follow-ups for best review rates